FENTY BEAUTY: MORE THAN MAKEUP
The beauty industry wasn’t built for trans people in mind, leaving many without products that affirm their identity. Makeup is more than self-expression, it is a medium for empowerment. It can be a tool for trans people seeking to be seen as who they truly are, a lifeline for exploring identity and affirming gender. Fenty is redefining beauty by offering a truly inclusive range of shades and products for every identity. Makeup is not just about looking good.
Makeup saves lives.
Big Idea
This campaign celebrates trans beauty, challenges exclusion in the beauty industry and society at large, and proves that makeup isn’t just self-expression. It’s survival.
This is more than a campaign, it’s a movement. A chance for Fenty to further solidify its status as an industry disruptor while continuing to revolutionize beauty through inclusivity.
Public bathroom takeover
