Sing Along with duolingo
Duolingo knows the hardest part of learning anything is staying motivated. But, every learner has different motivations and interests.
We’re looking to engage unique superfan groups in order to drive storytelling that will inspire people to start and continue learning with us.
Big Idea
When you actively engage with something you enjoy, your brain creates stronger neural connections, making it easier to recall information later.
Let’s give international music fans that fun push they need to show their devotion to their favorite artists.
Radio ads
We’ll release a series of radio ads of people singing their favorite international songs word for word, never missing a beat.
A 12-year-old girl from Wyoming? Yeah, she’s rapping BTS’s “RUN BTS” day and night.
Ending with the tagline,
“The more Korean you learn, the more Korean you sing.”
campaign potential
Duolingo will release special courses catered to users’ favorite artists. Fans will be able to learn accurate slang and pronunciation through their favorite artist’s lyrics.
Ooh + Playlists
The OOH’s will catch the fans’ attention with lyrics by their favorite artists and which Duolingo lesson they can learn the vocabulary/grammar. There will also be a Spotify code that will take fans to a learning friendly playlist. The songs will range from novice to fluent to provide users with a way to measure their progress.
whatsapp ambush
Appropriately themed Duos will ambush fan groups on WhatsApp, challenging them to prove if they truly belong in their fandoms.
