POISE: WHEREVER, WHENEVER
Women who pee when they laugh are morbidly embarrassed about it and often refuse to seek help. The issue at hand is more common than most think: 15% of women suffer from bladder leakage!
BIG IDEA
Poise wants to empower women to not care what people think anymore. Let’s show that women who use Poise can take on the wildest of life’s challenges and become their fullest, unabashed selves in doing so.
Red Bull Experience
Your life doesn't end stop when you start experiencing bladder leakage. Everyone knows that once badass, always a badass. We’ll partner Red Bull female athletes with older women to give them an experience they’ll never forget.
SOCIALS
Did you know July 23rd is National Gorgeous Grandma Day? Let’s show grandmas some love with a “Grandma of the Year” competition. People nominate their grandmas by submitting videos of them being anything but old and boring. The winner will be showcased on the cover of Women’s Health Magazine as Poise’s official “Grandma of the Year.”